Editorial: Managing the image of territories with territorial marketing: the emergence of a French-speaking place branding? [Clic there]

Charles-Edouard HOULLIER-GUIBERT
Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 6-7.
 
Place marketing devices as a vector of participation: an Arnsteinian approach to a territory brand [Clic there]
Cédrine ZUMBO-LEBRUMENT
Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 9-24.

Rural actors in shaping the image of their territory [Clic there]

Jérémie BRUN
Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 25-39.

 

Towards an analysis of place branding in territorial transformation. [Clic there]
Camille CHAMARD, Lee SCHLENKER
Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 41-57.

 

Are place brands a differentiating factor in attractiveness? An empirical analysis of business decision-makers [Clic there]
Renaud VUIGNIER
Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 59-75.
Book review (in french): Le marketing territorial: comment développer l’attractivité et l’hospitalité des territoires? [Clic there]

Corinne ROCHETTE

Gestion & Management Public, vol.6, issue 1, Septembre-Octobre 2017, p. 77-80.
Gestion & Management Public, vol.6, issue 1, September-October 2017